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08/10/2015
Istanbul, 8 October 2015 – Safilo Group, the fully integrated Italian eyewear creator and worldwide

distributor of quality and trust, opens its wholly owned subsidiary in Turkey, making it the hub of its new

Central Eastern European Division.

Ms. Ciler Yildiz is appointed Commercial Head of Safilo's Central Eastern Europe Division, and member of

Safilo Group's Global Leadership Team. Ms. Yildiz was previously CEO of Clear Channel Turkey, and

counts on a professional career spanning over thirty years in general management, customer business

development, finance, and human resources.

This latest geographic expansion is part of Safilo's 2020 Strategic Plan announced earlier this year. It is a

further step towards balancing geographic focus and building high quality commercial capability with whom

to distribute the company's multi-segment portfolio.

“Turkey represents a unique and fast-growth opportunity for us, where we can offer Safilo's total brand

portfolio and build business with retailers across all channels,” says Henri Blomqvist, Chief Commercial

Officer of Safilo Group. “Our initial focus will be on the optical chains and independent opticians in the key

cities. We will immediately start with the launch of two new brands never before distributed in Turkey,

Fendi in the high-end fashion luxury segment, and Polaroid in the mass-cool segment.”

This latest addition to Safilo’s geographic presence further spearheads its market penetration and share

growth, and follows the opening in 2014 of Safilo’s new Latin America Division and the wholly owned

Dubai subsidiary as the hub of the new Middle East and Africa Division.

Safilo Optik Ticaret Limited ?irketi

Levent 193 Binas?, Büyükdere Cad., No: 193, Kat 2, Ofis 215/216 33394 4.

Levent, ?stanbul

Last update: 26/10/2015, 12:02